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Sustainable Wealth: Achieve Financial Security in a Volatile World of Debt and Consumption

To celebrate WhichWayGold's new section "Complimentary Investments" we are recommending the book "Sustainable Wealth" by Axel Merk. Click to learn more >

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Why Buy Gold, Silver & Platinum Precious Metals?

There are two straight-forward reasons why you should buy physical gold, silver and platinum bullion.

The first reason is easy to understand – the precious metals markets are tiny, mine production is falling, yet investment demand for gold, silver and platinum is accelerating. Furthermore, for the first time in 22 years, the big guns - central banks - have turned net buyers of gold. Central banks need to diversify their reserves away from the US Dollar as quickly as possible and they buy BIG quantities of gold. In 2009, for example, India bought 200 tonnes of gold from the IMF, half of the IMF holdings.

The second reason is that the value of money is falling and is thereby losing its purchasing power. The value of the dollar and the pound have fallen around 98% over the last 100 years – I am not exaggerating, click the link - and with recent government bailouts and accelerated money printing this trend is set to continue. So where do you put your money in order to ensure that you preserve your wealth and maintain your purchasing power? You buy gold, silver and platinum bullion.

Why Buy Gold, Silver & Platinum Now?

When playing musical chairs, it is imperative that you have secured a chair before the music stops playing! Two things are clear: (i) the precious metal markets are tiny compared to other financial markets; (ii) governments are clearly printing more paper money and are taking us into an era of high inflation in order to erode the value of government and public debt.

At some point in the near future, when it is clear that inflation is accelerating, there will be a huge rush into precious metals. If you have not done your research in advance and decided to buy gold, silver and platinum ahead of the masses, it will be too late for you because there will be no gold, silver or platinum left for you to buy!

Two Strategies to Protect & Grow Your Wealth

Success in today’s financial landscape derives from the ability to distinguish useful information from pushed media "noise". The current outlook is simple: government “easy money” policies lead to money printing and bailouts. Every new dollar or pound which is printed dilutes the value of those currencies – they become worth less.

So if you want your wealth to be maintained, you need to invest wisely by buying physical gold, silver and platinum. Buy gold coins. Buy silver bars. Buy platinum rounds. Buy through GoldMoney or BullionVault. Just make sure you secure your own supply of physical bullion before it is too late. The two strategies below will take you through these concepts in more detail...

Strategy 1: Identify those investments which will outperform the general market
World global financial assets (cash, deposits, bonds, stocks) total around $164 trillion. By contrast, the precious metal markets are tiny: gold $800 billion; silver only $8 billion; and platinum only $5 billion. So the $164 trillion is equivalent to 205 gold markets, 20,500 silver markets or 35,000 platinum markets. As inflation starts to accelerate, a potentially significant portion of the $164 trillion will move into the tiny precious metals markets, pushing the price of bullion skyward. This picture says it all...

Strategy 2: Maintain your wealth while the wealth of others falls around you
A massive inflation is coming which will erode the value of cash and other paper investments such as bonds. In this strategy I explain what inflation is, why precious metals are money, and why you should buy bullion now. When the paper wealth has been destroyed by government's inflation, the precious metal wealth will remain. Learn about the coming inflation...